Pernod Ricard, has announced that it has signed an agreement to take a majority stake in Del Maguey Single Village Mezcal, said to be the leading producer of artisanal, hand-crafted mezcals and the number one mezcal brand in the US.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

Instagram

Facebook